But Superman is a little different these days. Gone is the blue union suit, replaced by a jeans and tee shirt ensemble. It's reminiscent of the look seen in 2011, when Action was flashing back to the early days of the revamped Superman. And if we can't have the classic, red-trunked look, this will do for a while.
A while is likely as long as the Truth storyline lasts, as long as the world knows Superman is Clark Kent. Maybe after that he'll return to the classic suit. But for now, it's utilitarian all the way.
As the book begins, Superman doesn't even have the tee shirt; he's on his way back from a frustrating trip to the Fortress of Solitude, where he was soundly rejected by the Kryptonian tech he hoped would help him in his powered-down state. So now he's wandering around Alaska (good luck keeping the Hulk TV theme out of your head), looking for a way to stay on the downlow, catch his breath before sorting out his problems. He comes across a store, buys a new shirt, a motorbike, gets in a fight and, on receiving a coded phone message from Jimmy Olsen, returns to Metropolis.
Storytellers Greg Pak and Aaron Kuder tell us it's been a crazy two weeks for Clark, since he was outed as Superman. An editor's note refers us to Superman #41 which, in the way of these things, hasn't actually come out yet.
OK, it's not Action Comics's fault - Action Comics came out in time. But it's frustrating that all the Superman books are tied into an overarching storyline, and the first building bricks are missing. As I understand, rather than the story weaving from series to series in a linear fashion, each book is examining one aspect of the storyline. I'm not yet sure what Pak and Kuder are concentrating on, but as Superman's world is being torn down - he's been fired from the Daily Planet, is being sued and his bank cards have been cancelled - they're doing a little world building.
So when Superman returns to Metropolis, after a tense encounter with the police he's introduced to 'Kentville' - a bunch of people on his old block are showing they haven't turned against him by partying hard. One of them is firefighter Lee Lambert, and while she's friendly she doesn't think Clark should be answering her emergency call.
But underpowered or not, he's still a hero, and is still mighty tough (he's also mighty ignorant in not handing back Lee's handset, but we'll call that enthusiasm). With the thanks of attending fire crew, Clark takes on a massive great monster, a 'Shadow'. It seems he's encountered this species recently, That would be Superman #42, due next month ...
Anyway, there's a satisfying fight, and a cliffhanger full of foreboding. Justified moans about DC's in-house traffic management apart, there's no denying the Pak/Kuder team remains on top form. Superman is the same massive figure, technically alien but full of humanity. They give him a voice, a little tougher than usual but suited to this storyline - I just hope the other Superman writers are singing from the same hymn sheet. New character Lee Lambert (LL, classic!) has potential, and I wonder whether she knew Clark during his temporary identity as firefighter in those flashback Action issues.
Kuder also shows off his knack for mood, with new police character Sgt Binghampton made to look very sinister indeed.
On the plus side with young Mr Olsen, there's a great warmth between him and Clark, and I hope this remains once Truth is over and, presumably, the world forgets who Superman also is.
As with the Doomed storyline, Pak and Kuder show they can take a tie-in and make lemonade. I'd rather they were going their own way outwith a big story, but I'm engaged.